The IBM Look collection booklet
Beautifully designed and carefully considered, each of our collection booklets gathers insights from a design industry expert together with a curated selection of their personal font choices.
In this collection, Ogilvy & Mather examine the development of IBM’s typography over the years.
Collection by: Ogilvy & Mather
Design/art direction: SEA
Cover - Colorplan Adriatic 270gsm
Text - Naturalis Absolute White Smooth 135gsm