The IBM Look collection booklet

Beautifully designed and carefully considered, each of our collection booklets gathers insights from a design industry expert together with a curated selection of their personal font choices.

In this collection, Ogilvy & Mather examine the development of IBM’s typography over the years.

Collection by: Ogilvy & Mather

Design/art direction: SEA

Cover - Colorplan Adriatic 270gsm
Text - Naturalis Absolute White Smooth 135gsm

Print: Leycol